Entrepreneurship and sales: Mastering the moment

Be where your customers are; be available when they want a quote. Think about it – no one expects translation services companies to do the actual translations on a Sunday night – but what if they could issue a quote at this time? No one wants to do their first home loan application on a [...]

Start shit faster – get a partner

Starting shit on your own is hard – not only because it’s only you doing the graft, but also because you’re only accountable to yourself. Setting up a strategic agreement with someone else is often the way forward. It’s easier to keep gymming if you’ve got a gym buddy who’s gonna kill you if you [...]

A quick lesson in synergy

Van Coke Cartel. Fokof. aKing. Heuwels Fantasties. All established. All musos in their own right. One cheap pole poster has turned them into the most potent – and memorable – colab collective in South African musical history: Think about the marketing mix –  where do you unleash this monster unto the world? In Stellenboch, obviaaaasly. [...]