Entrepreneurship and sales: Mastering the moment

Be where your customers are; be available when they want a quote. Think about it – no one expects translation services companies to do the actual translations on a Sunday night – but what if they could issue a quote at this time? No one wants to do their first home loan application on a [...]

Ooba: There’s a lot to be said for branded search

Conventional wisdom states that generic search terms are bigger than branded search. The South African search situation suggests the contrary. As one of the sorry bastards who’d bidded banked on the wrong keywords being ascendant, or optimising for secondary generic phrases that are both impossibly contested and disappointing in terms of traffic delivery, I will [...]