‘Salespeson’ just sounds naff, sorry sweethearts.
Your sales approach says a lot about your business, and if you’re not aware of how you sell, you risk not selling. I’ve worked for two fairly (to very) successful salesmen. The one was The Maverick, casually rocking up for business meetings in his relaxed fit faded jeans, the other The Serious Suited Salesmen, jet-setting internationally and seeing government sized figures as a function of his daily routine.
Both these images worked for different reasons. The first says my technological solution works so well that I don’t need to impress you with my Armani suit, the other said you are now dealing with the illuminati; you’re getting the Bentley of solutions and the hefty price tag is just a function, a relatively insignificant cost of opportunity to be associated with sheer, serious awesomeness.
If the Matrix would do day to day business in IT, this is what they’d do, say and look like, etc.
So whether your selling style says “it works” or whether it serves to justify premium prices, it pays to be aware of how you do it, and what it achieves – or doesn’t.
Speaking of Mavericks, The Daily’ Maverick’s First Thing is highly recommended. It’s a very short, worthwhile and informative read that will ensure that you know what’s going on in the world.
Filed under: sales Tagged: | awareness, how to sell IT solutions, salespeople, style of selling, types of salesmen
